About us

Originally called Soyroll™, the Sushift™ brand was founded in 2010 after months of development with a one objective: make the finest bodyboarding accessories on the market with the finest and neatest designs there is. After nearly a year of research and development, designing, testing, working, thinking, brainstorming and sourcing the best materials and factories available on this planet, we’re proud to offer what we believe is the hightest grade bodyboarding accessories and garments available to date.

With more than 15 years in the water and a uncompromised love for everything well designed and solid, the brand reflects our desires to push the bodyboarding accessories a step ahead: not only the Sushift™ accessories and garments we offer are the best around but our production process and the materials we use respect our environment to the maximum: organic cotton, soy-based and water-based inks, recycled packaging and business cards with ISO 14001 and FSC papers, and last but not least: a unique Recycled Urethane Technology (R.U.T) for the urethane in our leashes.

We’re glad we did this because no one else did this before which seems absolutely incomprehensible. It’s the first time ever a bodyboarding (and surfing – for a fact) brand produces leashes with a process that allows urethane recycling and puts that much effort into being eco-friendly thru all the production, marketing and packaging process without compromising at all the quality of the end-products: they are stronger than other products. It’s as simple as that.

Our garments collection reflects our love for cool, neat designs and everything we do is screenprinted on American Apparel tees and fleeces. No compromise here either. Simple designs, nice garments and a good opportunity to wear nice threads and support Sushift™ all at the same time.